Washing new towels before use is recommended, as they accumulate various chemicals and treatments during the manufacturing process. Various substances are used in the textile industry that give towels an attractive appearance in the store, but may cause skin irritation without pre-washing. Of course, the highest quality towels, made in Europe, can be hygienic and suitable for sensitive skin when purchased, but it is highly recommended to wash inexpensive towels before use.
Towels are also exposed to dust and other contaminants during production. During transportation and storage, they can accumulate more dust and various particles. Washing effectively removes these residues, which is especially important for people with sensitive skin or allergies.
Additionally, terry towels often contain natural oils and waxes that reduce their absorbency. The first wash removes these substances and activates the towel fibers to absorb moisture more effectively.
Is it worth washing new towels before use?
It is highly recommended to wash new towels before use. After washing, the towels are significantly more absorbent, which is one of their most important properties.
Unwashed new towels may also discolor the first few times they are used, which can cause stains on other textiles. Washing helps to fix the colors and significantly reduces the chance of color bleeding during use.
High-quality towels , such as the Luxuey Line towels in our selection, last longer and stay looking good longer with proper care. You can also visit our Helsinki showroom to see the products in person, where you can see the materials and quality.

How should new towels be washed the first time?
It is best to wash new towels separately from other textiles the first time. This prevents possible color bleeding. The recommended washing temperature is usually 40-60 degrees, but always check the washing instructions on the product.
When washing, use a mild detergent and use it sparingly. Too much detergent can remain in the fibers and reduce absorbency. Absolutely avoid using fabric softener, as it forms a film on the towel fibers, which significantly reduces moisture absorption.
For best results when drying, let the towels air dry first in a slightly airy place and then tumble dry on medium heat or hang them to dry completely. Tumble drying will make the towels airy and soft.
Why do high-quality towels last longer with proper care?
High-quality towels are made to withstand the rigors of everyday use, but proper care will extend their lifespan significantly. High-quality towels use denser and stronger yarns that retain their shape and softness for longer when cared for properly.
Regular washing at the recommended temperature and using the right detergent will prevent fiber wear and color fading. The lifespan of towels can be almost doubled by avoiding aggressive chemicals and excessively high temperatures.
High-quality textiles are also a more ecological choice in the long run, as they do not need to be replaced as often as lower-quality alternatives.
How to keep your towels in top condition
Washing new towels before use is essential for both hygiene and performance. Washing new towels before use ensures that they are clean, soft and as absorbent as possible.
Regular and proper care of your towels – using mild detergents, avoiding fabric softener, and using the right drying method – will keep them in top condition for years to come. Also, remember to wash your towels frequently, as moisture and use can cause them to accumulate bacteria and skin cells.
By investing in quality towels and caring for them properly, you can ensure that they retain their pleasant feel and luxurious appearance for a long time, ensuring that your home textiles remain as high-quality as those found in the best hotels.
If you have any questions about towels or anything else, please contact our customer service !