The unpleasant smell of towels is mainly caused by moisture and insufficient drying, which create favorable conditions for the growth of bacteria and mold . When towels are used repeatedly, in addition to moisture, they accumulate skin oil, dead skin cells and detergent residues, which together with moisture cause an unpleasant odor. Odor problems can be effectively prevented by proper towel care, using high-quality materials and ensuring that the towels are properly dried after use. Preventing and treating odor problems is important for both the comfort of the towels and their durability.
Why do towels start to smell? Common causes of unpleasant odors in towels
There are several factors behind the unpleasant odor of towels, the most significant of which is insufficient drying. Bacterial growth quickly forms on damp towels , which causes an unpleasant odor. Moisture can remain on towels, especially in poorly ventilated bathrooms or if the towel is left in the dryer after use.
Another common reason for smelly towels is the buildup of detergents and fabric softeners in the towel fibers. Using too much detergent or rinsing poorly leaves residue that can start to smell over time and reduce the towel's absorbency. Skin oils, dead skin cells, and makeup residue are also good sources of bacteria if not washed away properly.
Improper storage, such as keeping towels in a damp or poorly ventilated space, accelerates bacterial growth and worsens odor problems. Quality towels, when properly cared for, will last longer, staying hygienic and fresh, so choosing and caring for the right towels is an essential part of the solution.
Why is a quality towel a worthwhile investment?
A high-quality towel is a more economical choice in the long run, as it can withstand more use and washing. A high-quality towel also retains its softness and absorbency for longer than a cheap alternative. The choice of material plays a major role in the durability and functionality of a towel.
Cotton towels are popular for their high absorbency and soft feel. Long-staple cotton, such as Egyptian cotton, in particular, offers excellent quality and durability. Bamboo, on the other hand, is a naturally antibacterial material that helps prevent odor problems. Linen is a very durable and quick-drying material, making it a good option for avoiding moisture problems.
Our high-quality towels are designed to withstand repeated use and washing without losing their softness or absorbency. These high-quality textiles are made from carefully selected materials that repel bacterial growth and stay fresher longer. You can explore our products at our Helsinki showroom and find the right towels for you!
How to prevent towels from smelling?
The most important way to prevent odor problems with towels is to dry them thoroughly after each use. Always hang the towel straight and make sure it can air dry. Avoiding leaving the towel in a damp or damp environment can significantly reduce the chance of bacteria growing.
When washing towels, use an appropriate amount of detergent without fabric softener, as fabric softener leaves a film on the towels, which reduces absorbency and can contribute to odors. Wash towels regularly at 60 degrees to effectively remove bacteria.
Store towels in a dry and airy place and change them often enough. Bath towels used at home should be changed after 3-4 uses, and kitchen towels daily due to the bacteria they collect.

How to clean towels that already smell?
If your towels have already started to smell, you can treat them with vinegar , which is an effective natural deodorizer and disinfectant. Add half a cup of vinegar to your washing machine instead of regular detergent and wash your towels in hot water. Vinegar is effective in removing odor-causing bacteria and detergent residue.
Another natural solution is baking soda, which you can add to your detergent (about 1/2 cup) to neutralize odors. Extra careful rinsing without fabric softener will also help remove detergent residue from towels.
Washing smelly towels at a high temperature, at least 60 degrees, will help kill bacteria and remove unpleasant odors. After washing, dry the towels, preferably in the fresh air or in a well-ventilated area, to ensure they dry completely.
What we learned about towel care – a summary of the most important tips
Preventing and treating odor problems in wipes is based on a few key principles: careful drying , proper washing and storage, and quality materials. By ensuring that your wipes dry properly after each use, you can significantly reduce the risk of odor problems.
Properly dosing detergents and avoiding fabric softener will help maintain the towel's absorbency and fresh scent. Regular washing at a sufficiently hot temperature will keep bacteria in check. Natural substances such as vinegar and baking soda work best for removing odors.
Investing in quality towels is worth it, as they last longer and stay fresher than cheap alternatives. When cared for properly, quality towels bring a sense of luxury to everyday life and last beautifully for years, making them an ecologically sustainable choice. If you have any questions about choosing towels, contact our customer service and we will help you find the right quality textiles for you.