Buying new towels becomes relevant when old towels lose their absorbency, feel rough on the skin, have a lot of lint or no longer dry effectively. In general, the lifespan of high-quality towels is about 4-5 years in active use, although high-quality towels designed for institutional washing can last significantly longer. Regular replacement of towels is important not only for comfort but also for hygiene, as worn towels accumulate bacteria more easily and lose their ability to dry effectively.
Our selection includes high-quality towels for various purposes . You can also visit our Helsinki showroom to see the products!
When should you replace your towels?
It is a good idea to replace your towels when they no longer perform their basic function effectively. It is time to replace your towels when they start to feel thinner, rougher, or lose their absorbency. These signs indicate that the fibers in the towels have worn out, which reduces their functionality.
Hygiene is also important. Worn towels collect and retain more bacteria and impurities that cannot be removed even with thorough washing. When towels no longer feel fresh even after washing, it is time to consider replacing them.
Additionally, updating the style of your bathroom is a natural time for many to also update your towels. High-quality new towels are an easy and cost-effective way to elevate the look of your bathroom and give it that luxury hotel feel!
How do you know when the towels are worn out?
There are clear physical signs that towels are getting worn out. The first sign is that they are starting to pill – when a towel continues to leave lint behind even after washing, its fibers have started to break down. The second sign is that the towel is getting thinner and losing its original soft feel.
Absorbency is the most important feature of a towel, and its loss is a clear sign that it needs to be replaced. When you find yourself drying yourself with a towel for longer periods of time or using multiple towels, it's time to look for new options.
Unpleasant odors that don't go away even after washing are also a sign that your towels have reached the end of their life. This is often due to bacteria and mold that have built up deep in the fibers and cannot be removed with regular washing.
How often should towels be changed?
The average lifespan of regular towels is around 2-3 years with active use. However, the highest quality towels can last up to 5-7 years with proper care.
The lifespan is significantly affected by frequency of use, washing times, detergents and drying methods. Hand towels used daily will naturally wear out faster than bath towels that are used less frequently.
The material plays a big role in durability. High-quality, long-staple cotton and the right weaving process guarantee a significantly longer lifespan compared to cheaper alternatives. Therefore, investing in quality towels pays for itself in the long run.
What features should you look for in new towels?
The most important characteristic of quality towels is their grammage , which indicates the thickness of the towel and the amount of fibers used. A good towel is at least 450-500 g/m², while luxury towels are up to 600-700 g/m². A higher grammage usually means better absorbency and a softer feel.
In hotels, where towels are frequently replaced, it is common to use thinner towels, which are more energy-efficient in washing and drying and therefore more economical. A high-quality hotel towel is usually about 400-500 g/m².
When it comes to materials, long-staple cotton, such as Egyptian or Supima cotton, offers the best durability and absorbency. It’s also worth checking the stitching and finishing of the towel – carefully made towels last longer.
You should also check out our professional towels available at our Helsinki showroom. These hotel-quality products are designed to withstand repeated washing and use.

How to extend the life of towels?
The lifespan of towels can be significantly extended with proper towel care . Wash towels preferably at 60 degrees without fabric softener, which clogs the fibers and reduces absorbency. The use of bleach should be avoided, as it weakens the fibers.
Dry the towels thoroughly after each use and avoid leaving them damp for long periods of time. Tumble drying at a low temperature or air drying will extend their lifespan. Tumble drying is recommended as it significantly softens the towel after washing.
It is also a good idea to rotate towels when you use them. If you have multiple towels, alternate their use to distribute the wear and tear more evenly. Store extra towels in an airy cupboard, not tightly packed.
With these tips, you can get more value for your money from your towels and enjoy a luxurious towel experience for longer. If you have any questions about towels or would like more information about our products, please contact our customer service . Our expert staff will be happy to help you choose the right towels for your needs.